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Marketing Tag

14 Mar

S02E05: Understanding Marketing Localization in the Enterprise Context

by Hybrid Lynx
in Podcast
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In this episode of the Translation Company Talk podcast, we had the pleasure of interviewing Rafaela Rescolino, a Localization Program Manager at Uber - the ride hailing giant out of Silicon Valley. Rafaela candidly talks about how she got involved in the localization industry and reflects on her experiences navigating different roles until she ended up at her current role at Uber....

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09 Dec

S01E24: Selling Languages Services to Millennial Buyer

by Hybrid Lynx
in Podcast
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Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have...

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09 Aug

S01E06: Digital Marketing for the Modern Language Translation Company

by Hybrid Lynx
in Podcast
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In this episode of The Translation Company Talk we discuss marketing for language services companies (LSCs) in the digital age where businesses harness online channels for business translation, video transcription and translation, and overarching contract translation. We cover a number of topics including personal branding, influencer marketing, marketing your translation business and establishing a marketing strategy that achieves your company goals....

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