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Localization Tag

25 May

S02E10: Evolution of Localization

by Hybrid Lynx
in Podcast
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In this episode of the Translation Company Talk podcast, we look at the evolution of localization. We go back and see the foundation of this industry and what gave rise to the demand for translation at the start. Soren Eberhardt from Microsoft discusses how localization has has evolved and which direction it is headed to, in particular focusing on where we are in the course...

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14 Mar

S02E05: Understanding Marketing Localization in the Enterprise Context

by Hybrid Lynx
in Podcast
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In this episode of the Translation Company Talk podcast, we had the pleasure of interviewing Rafaela Rescolino, a Localization Program Manager at Uber - the ride hailing giant out of Silicon Valley. Rafaela candidly talks about how she got involved in the localization industry and reflects on her experiences navigating different roles until she ended up at her current role at Uber....

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17 Feb

S02E03 – Evangelizing the Importance of Localization in the Enterprise

by Hybrid Lynx
in Podcast
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In this episode of the Translation Company Talk podcast, we had the pleasure of interviewing Aïssé Gryga, Product Content and Localization Manager at UKG. We cover the topic of evangelizing the importance of localization in the enterprise. Educating our business partners in the enterprise about localization has been an ongoing challenge for many localization managers and it continues to remain in one form or another....

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01 Feb

S02E01: Strategic Leadership in the Translation & Localization Industry

by Hybrid Lynx
in Podcast
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This is the first episode of the second season of the Translation Company Podcast. It is a special episode because Sultan Ghaznawi, the President of Hybrid Lynx (formerly YYZ Translations), who hosts this podcast reverses roles with his past guests to talk about his involvement in the language industry, his views on technology and NLP in particular, as well as his vision for the future...

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04 Jan

S01E26: Impact of Localization on Large Scale Philanthropic Missions

by Hybrid Lynx
in Podcast
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In this episode of Translation Company Talk podcast, I had a candid discussion with Patrick Nunes from Rotary International. Patrick is a seasoned industry veteran who is not only leading the localization efforts at Rotary but also a member of Board of Directors at the Globalization and Localization Association. He provides his deep insights about the industry and in particular how localization plays an important...

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14 Dec

S01E25: The Nuts and Bolts of Corporate Globalization

by Hybrid Lynx
in Podcast
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In our latest episode of the Translation Company Talk, we had the pleasure of speaking with Anna N Schlegel, from NetApp. She is a veteran of this industry and a pioneer in so many areas. We discuss many topics that revolve around corporate globalization and define the key concepts related to strategy, building teams and establishing value through a consistent and well-formulated thought process....

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07 Dec

S01E23: What is Product Localization?

by Hybrid Lynx
in Podcast
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Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have...

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