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Globalization Tag

14 Mar

S02E05: Understanding Marketing Localization in the Enterprise Context

by Hybrid Lynx
in Podcast
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In this episode of the Translation Company Talk podcast, we had the pleasure of interviewing Rafaela Rescolino, a Localization Program Manager at Uber - the ride hailing giant out of Silicon Valley. Rafaela candidly talks about how she got involved in the localization industry and reflects on her experiences navigating different roles until she ended up at her current role at Uber....

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17 Feb

S02E03 – Evangelizing the Importance of Localization in the Enterprise

by Hybrid Lynx
in Podcast
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In this episode of the Translation Company Talk podcast, we had the pleasure of interviewing Aïssé Gryga, Product Content and Localization Manager at UKG. We cover the topic of evangelizing the importance of localization in the enterprise. Educating our business partners in the enterprise about localization has been an ongoing challenge for many localization managers and it continues to remain in one form or another....

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14 Dec

S01E25: The Nuts and Bolts of Corporate Globalization

by Hybrid Lynx
in Podcast
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In our latest episode of the Translation Company Talk, we had the pleasure of speaking with Anna N Schlegel, from NetApp. She is a veteran of this industry and a pioneer in so many areas. We discuss many topics that revolve around corporate globalization and define the key concepts related to strategy, building teams and establishing value through a consistent and well-formulated thought process....

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