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Business Development Tag

07 Jul

S02E14: The Disconnect in Expectations of Buyers & Sellers of Language Services

by Hybrid Lynx
in Podcast
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In this episode of the Translation Company Talk, we cover the Disconnect In Expectations of Buyers and Sellers of Language Services. The author of the The General Theory of the Translation Company, Renato Beninato from Nimdzi Insights, talks in depth about what our industry doesn't understand about the needs and requirements of the buyer side. This is a very timely subject and while covered in...

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01 Mar

S02E04: Defining Specialization for Translation Companies

by Hybrid Lynx
in Podcast
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Steve Kahaner is the VP & General Counsel of Marste & Co., Inc. and the Executive Director of Juriscribe®, and he spoke to me about the importance of specialization for a translation company on this episode of the Translation Company Talk. Steve has been around in the industry for a long time and has a firm understanding of legal translation sector as his organization only...

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09 Dec

S01E24: Selling Languages Services to Millennial Buyer

by Hybrid Lynx
in Podcast
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Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have...

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10 Nov

S01E19: The Nordic Perspective of Language Industry

by Hybrid Lynx
in Podcast
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In this episode of the Translation Company Talk, I got to speak with Cecilia Enbäck from Translator Scandinavia AB. She started her career in the language industry by accident at a camp fire. This is a fascinating story. She talks about how the industry has evolved, how technology has guided their decisions and direction. She believe technology has helped their company deliver better quality to...

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01 Nov

S01E18: Business Management for LSC Executives

by Hybrid Lynx
in Podcast
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Management is an art and a skill, and not many people in the language industry have received formal schooling in this area. While every human being has some management skills as they manage their life and work, managing a language company is somewhat complicated. Richard Brooks from K-International, talks about what management actually entails in this industry and what type of a mindset you need...

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25 Oct

S01E17: Business Development for Translation Companies

by Hybrid Lynx
in Podcast
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Business development in the translation industry is often a misunderstood and confusing topic. We had a chance to speak with Elizabeth Gomez on this topic. She talks about value proposition, creating a niche and ways to understand your customers' issues. We discuss how a knowledge-based industry like the language industry can strategize develop the business, who is involved in the definition of business development and...

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19 Oct

S01E16: Focus on Women in Localization

by Hybrid Lynx
in Podcast
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Our guest this week is Carrie Fischer. She is the Manager of Globalization Services at Subway, where she manages all aspects of globalization and localization for the restaurant giant. Carrie provides a candid perspective on her early beginnings in the industry, her experience as the industry has evolved and her current role at Subway. Carrie is passionate about volunteer work and causes that are important....

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07 Oct

S01E14: Strategic Sales Advice for Language Companies

by Hybrid Lynx
in Podcast
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Sales and selling remains a very unique art in the language translation industry. In this episode of Translation Company Talk, we talk to Francesco Pagano, President of Interpreters and Translators Inc. He is a true veteran of the translation industry and grown up in the trenches, he learnt by doing from an early age. He calls the language industry oldest that mankind knows....

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21 Sep

S01E13: Language Service Company Evolution

by Hybrid Lynx
in Podcast
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Kocarek is an Essen, Germany, based translation and localization firm that has gone through several iterations of innovation and evolution. In this episode of the Translation Company Talk, we hear first hand experience from Werner Lierz, CEO and Kerstin Küpper, Head of Translation Management, as well as Alexandra Navruzova-Lang, Head of Project Management at Kocarek....

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06 Sep

S01E10: Sales and Business Development for LSCs

by Hybrid Lynx
in Podcast
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Jessica Rathke is a seasoned sales and business development guru in the localization industry. In this episode, I had the opportunity to talk to her in detail about what sales entails, how it has evolved and what works and does in the language services industry. She elaborates in great detail the techniques, challenges and opportunities in selling language translation and related services. For anyone in...

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