S02E06: Alignment of Sales and Vendor Management in Language Companies

We are often confronted with a difficult situation of resource imbalance in language companies. Some of us are more proactive in resource estimation, but there is no perfect formula. Anu Carnegie-Brown, Managing Director of Sandberg Translation Partners, Ltd. spoke with me about best ways to mitigate resource availability situations. Among other things we took a look at in-house and outsourced models and their pros and cons, as well as the potential of emerging technologies in improving the resource imbalance for language services.

Anu also talks about alignment of demand between sales and production teams that impact the output of vendor management organization. Many organizations do not have proper communication in place and end up in a reactive situation where vendor management is constantly responding to urgent inquiries for resources which affects the quality of work and in some cases in loss of revenue due to cancelled projects. As service companies very rarely we spend enough time in the area of service or product development in order to package our resource output for our sales team, and Anu talks about the importance of this area of business.

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