S02E05: Understanding Marketing Localization in the Enterprise Context

In this episode of the Translation Company Talk podcast, we had the pleasure of interviewing Rafaela Rescolino, a Localization Program Manager at Uber – the ride hailing giant out of Silicon Valley. Rafaela candidly talks about how she got involved in the localization industry and reflects on her experiences navigating different roles until she ended up at her current role at Uber.

We discuss what marketing localization is and in particular in the context of an enterprise setup, what does it mean to implement localization of creative content for different channels. She talks about what makes a good marketing localization team and what is important to ensure the content reflects the organization’s vision, ideals and its voice across all markets and all channels. If you are a localization manager, you will find this interview very interesting as we discuss what it takes to do your work successfully. For the supply side, this conversation offers insights on how value can be generated by understanding the inner workings of a marketing localization team.

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