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Podcast

14 Dec

S01E25: The Nuts and Bolts of Corporate Globalization

by Hybrid Lynx
in Podcast
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In our latest episode of the Translation Company Talk, we had the pleasure of speaking with Anna N Schlegel, from NetApp. She is a veteran of this industry and a pioneer in so many areas. We discuss many topics that revolve around corporate globalization and define the key concepts related to strategy, building teams and establishing value through a consistent and well-formulated thought process....

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09 Dec

S01E24: Selling Languages Services to Millennial Buyer

by Hybrid Lynx
in Podcast
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Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have...

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07 Dec

S01E23: What is Product Localization?

by Hybrid Lynx
in Podcast
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Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have...

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03 Dec

S01E22:The Language Company Merger Protocol

by Hybrid Lynx
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Paul Doherty is a seasoned entrepreneur and has spent most of his life in the localization and translation industry. In this episode of the Translation Company Talk, he talks about what makes successful mergers and the causes for failures. In particular he talks about the importance of setting expectations, not rushing into conclusions, having the right people and the role of leadership in successful...

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23 Nov

S01E21: Women Led Language Services Companies

by Hybrid Lynx
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The language translation and localization is a diverse industry and has evolved over the years. Molly Naughton, president of aia Translations speaks with us about what it means to be a woman leader in this industry. We discuss topics such as challenges and obstacles for women in this industry, mentorship opportunities, biases within and outside this industry and Molly's personal experiences in this industry....

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18 Nov

S01E20: The Small Language Service Company Perspective

by Hybrid Lynx
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In episode 20 of the Translation Company Talk, we got to speak with with Carmen Hiers from Transforma Translation Services. She talks about the issues and challenges as well as opportunities that small language companies in the United States encounter. This is a very interesting conversation as Carmen shares her story, how she started in this industry and how it has evolved over the years....

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10 Nov

S01E19: The Nordic Perspective of Language Industry

by Hybrid Lynx
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In this episode of the Translation Company Talk, I got to speak with Cecilia Enbäck from Translator Scandinavia AB. She started her career in the language industry by accident at a camp fire. This is a fascinating story. She talks about how the industry has evolved, how technology has guided their decisions and direction. She believe technology has helped their company deliver better quality to...

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01 Nov

S01E18: Business Management for LSC Executives

by Hybrid Lynx
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Management is an art and a skill, and not many people in the language industry have received formal schooling in this area. While every human being has some management skills as they manage their life and work, managing a language company is somewhat complicated. Richard Brooks from K-International, talks about what management actually entails in this industry and what type of a mindset you need...

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25 Oct

S01E17: Business Development for Translation Companies

by Hybrid Lynx
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Business development in the translation industry is often a misunderstood and confusing topic. We had a chance to speak with Elizabeth Gomez on this topic. She talks about value proposition, creating a niche and ways to understand your customers' issues. We discuss how a knowledge-based industry like the language industry can strategize develop the business, who is involved in the definition of business development and...

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19 Oct

S01E16: Focus on Women in Localization

by Hybrid Lynx
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Our guest this week is Carrie Fischer. She is the Manager of Globalization Services at Subway, where she manages all aspects of globalization and localization for the restaurant giant. Carrie provides a candid perspective on her early beginnings in the industry, her experience as the industry has evolved and her current role at Subway. Carrie is passionate about volunteer work and causes that are important....

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