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Author: Hybrid Lynx

07 Oct

S01E14: Strategic Sales Advice for Language Companies

by Hybrid Lynx
in Podcast
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Sales and selling remains a very unique art in the language translation industry. In this episode of Translation Company Talk, we talk to Francesco Pagano, President of Interpreters and Translators Inc. He is a true veteran of the translation industry and grown up in the trenches, he learnt by doing from an early age. He calls the language industry oldest that mankind knows....

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21 Sep

S01E13: Language Service Company Evolution

by Hybrid Lynx
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Kocarek is an Essen, Germany, based translation and localization firm that has gone through several iterations of innovation and evolution. In this episode of the Translation Company Talk, we hear first hand experience from Werner Lierz, CEO and Kerstin Küpper, Head of Translation Management, as well as Alexandra Navruzova-Lang, Head of Project Management at Kocarek....

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17 Sep

S01E12: The GALA Perspective with Allison Ferch

by Hybrid Lynx
in Podcast
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Customer service is expected in every industry and business transaction, however, it remains far from being ideal in the translation industry. Paul Doherty from Strategy Management Consultants, Ltd. believes that customer service is the cornerstone for all B2B and B2C relationships across all verticals and industries....

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13 Sep

S01E11: Language Industry Review with Rick Antezana

by Hybrid Lynx
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In episode 11 of the Translation Company Talk podcast show, we had the opportunity to speak with Rick Antezana, the President of the Association of Language Companies (ALC). We cover the current state of the translation industry, in particular in the US, in the context of recent developments. Rick talks about regulatory changes affecting our the language service companies, COVID impact on interpreting, accomplishments of...

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06 Sep

S01E10: Sales and Business Development for LSCs

by Hybrid Lynx
in Podcast
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Jessica Rathke is a seasoned sales and business development guru in the localization industry. In this episode, I had the opportunity to talk to her in detail about what sales entails, how it has evolved and what works and does in the language services industry. She elaborates in great detail the techniques, challenges and opportunities in selling language translation and related services. For anyone in...

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30 Aug

S01E09: Translation Industry Market Analysis

by Hybrid Lynx
in Podcast
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Welcome to episode 9 of our first season at the Translation Company Talk. In this episode we discuss the current market conditions and health of the translation and language industry. Our guest, Andrew Smart - Co-Founder and Commercial Director at Slator, dissects the current economic and sociopolitical threats and opportunities for our industry....

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16 Aug

S01E07: Leadership Lessons for Language Services Companies

by Hybrid Lynx
in Podcast
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In episode 7 of the Translation Company Talk, we spoke with Veronique Ozkaya. She is the CEO of Argos Multilingual, and a seasoned leader and manager who has worked across multiple business functions in the translation and localization industry during her career. During this candid conversation, she offers leadership advice that is applicable to the day to day life of an LSC owner....

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09 Aug

S01E06: Digital Marketing for the Modern Language Translation Company

by Hybrid Lynx
in Podcast
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In this episode of The Translation Company Talk we discuss marketing for language services companies (LSCs) in the digital age where businesses harness online channels for business translation, video transcription and translation, and overarching contract translation. We cover a number of topics including personal branding, influencer marketing, marketing your translation business and establishing a marketing strategy that achieves your company goals....

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