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December 2020

14 Dec

S01E25: The Nuts and Bolts of Corporate Globalization

by Hybrid Lynx
in Podcast
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In our latest episode of the Translation Company Talk, we had the pleasure of speaking with Anna N Schlegel, from NetApp. She is a veteran of this industry and a pioneer in so many areas. We discuss many topics that revolve around corporate globalization and define the key concepts related to strategy, building teams and establishing value through a consistent and well-formulated thought process....

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09 Dec

S01E24: Selling Languages Services to Millennial Buyer

by Hybrid Lynx
in Podcast
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Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have...

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07 Dec

S01E23: What is Product Localization?

by Hybrid Lynx
in Podcast
Comments

Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have...

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03 Dec

S01E22:The Language Company Merger Protocol

by Hybrid Lynx
in Podcast
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Paul Doherty is a seasoned entrepreneur and has spent most of his life in the localization and translation industry. In this episode of the Translation Company Talk, he talks about what makes successful mergers and the causes for failures. In particular he talks about the importance of setting expectations, not rushing into conclusions, having the right people and the role of leadership in successful...

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